You’ve all heard the clichés regarding innovation: “Thinking out of the box,” “New products are the lifeblood of a company,” “Better to ask for forgiveness than permission,” and one of my favorites, “Unless you’re the lead dog, the view never changes.” But, hey, what does it take to be really innovative? Or is it true that we’re all just copying what’s been done before, simply tweaking and twisting concepts in a 21st …

http://www.candyindustry.com/blogs/14-candy-industry-blog/post/85712-what-does-it-take-to-be-really-innovative

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